Best Western Hotels – Quality, trust and worldwide hospitality
The Best Western brand was founded in the USA in 1946 and is now one of the largest hotel groups in the world.
The history of the Best Western Hotel Group
Originally started as a marketing association of independent hotels, Best Western has developed over the decades into a global network with over 4,000 hotels in more than 100 countries – including numerous renowned 4-star hotels in Germany. The focus was and still is on uniform quality standards, regional individuality and a strong brand identity with a high recognition value.
Best Western has been represented in Europe since the 1980s and has since established itself as a reliable partner for medium-sized hoteliers. The hotels remain legally independent, but benefit from global brand awareness, centralized distribution, digital services and strong marketing campaigns.
Advantages for guests and hoteliers
1. Uniform quality standards with a regional flair
Every Best Western Hotel offers proven quality – whether in a metropolis like Munich or in rural surroundings. At the same time, the individual character of each hotel is preserved.
2. Worldwide bookability & loyalty program
Thanks to the Best Western booking platform, mobile app and Best Western Rewards, one of the world’s largest hotel bonus programs, guests enjoy numerous benefits: Earn points, exclusive discounts and room upgrades.
3. High reliability & international recognition
A Best Western Hotel is often the first choice for business travelers, holidaymakers or trade fair visitors – especially if the service, location and comfort are right. Hotels close to trade fairs, with good connections and free services such as WiFi or parking are particularly popular.
Best Western Plus – the comfort brand
With the expansion to Best Western Plus, selected hotels receive additional features such as modern room designs, high-quality beds, extended breakfast options as well as wellness and business areas. This category appeals to particularly discerning guests in the 4-star segment who value style, efficiency and comfort.
The Hotel Erb in Parsdorf – part of the Best Western family since 2002
The traditional Best Western Plus Hotel Erb in Parsdorf, just a few minutes away from the Munich Trade Fair, has been an official partner of the Best Western Hotel Group since 2002. As a 4-star hotel near Munich, it ideally combines the values of the brand – high quality, regional roots and international service.
